Andreas Klare
Talks and publications

Talks, moderation and published articles

At it-sa, association events and customer conferences since 2020, plus as an interview partner and author in the trade press. The topics have stayed the same: IT and operational technology growing together, making vulnerabilities visible, and what regulation actually means in practice.

On stage

The B2B buyer has already decided before you call, Technische Hochschule Ingolstadt
June 2026 Technische Hochschule Ingolstadt · Ingolstadt

The B2B buyer has already decided before you call

Two points carried the lecture. First: a large part of the buying decision has been made before the first sales contact happens, six to ten people decide on a single B2B deal, and cycles in the enterprise segment have grown longer. Second: keep it simple. Customers do not buy features, they buy outcomes, and the real test is whether the person you spoke to can retell it internally two weeks later.

Guest lecture Guest lecturer B2B buying behaviourBuying centreSales for foundersValue selling
One for all: why products are still a long way from a solution, it-sa Expo 2025
7 October 2025 it-sa Expo 2025 · Nuremberg

One for all: why products are still a long way from a solution

Large companies run an average of forty-five security tools alongside each other. The talk deals with what that fragmentation actually costs, and when an integrated platform is the more honest answer than the next single product. Managing IT as a whole rather than as a set of islands.

Talk Speaker Tool consolidationITSMUEMLog analysis
Elevator pitch: ManageEngine as an integrated IT management platform, 3rd Augsburg Cyber Security Day, hosted by Netz16
1 October 2025 3rd Augsburg Cyber Security Day, hosted by Netz16 · WWK Arena, Augsburg

Elevator pitch: ManageEngine as an integrated IT management platform

A full-day event for decision makers in the Bavarian mid-market, focused on strategies against growing cyber threats. The elevator pitch format leaves a few minutes to explain what a platform stands for and who it pays off for. Exactly the discipline that reveals most about your own clarity in sales.

Talk Speaker in the elevator pitch format CybersecurityIT managementEndpoint management
Hosting the first German ManageEngine UserConf, ManageEngine UserConf Germany 2025
March 2025 ManageEngine UserConf Germany 2025 · Munich

Hosting the first German ManageEngine UserConf

The first German user conference held by ManageEngine, staged in Munich. Hosting the event through the day.

Hosting Host ITSMUEMIAMUser conference
Skills shortage, new laws and threats: how automation helps IT, it-sa Expo 2024
22 October 2024 it-sa Expo 2024 · Nuremberg

Skills shortage, new laws and threats: how automation helps IT

On the strain on IT departments caught between unfilled positions, growing routine work, increasing attacks and new requirements such as NIS2. Plus the side that is rarely discussed: what cyber insurers now expect from their policyholders before they will underwrite at all.

Talk Speaker NIS2IT automationITSMCyber insurance
11 and 12 July 2024 BVSW SecTec, first edition · Munich

OT at the centre: protecting safety-relevant technical systems

The first SecTec congress of the Bavarian Association for Security in Business, held together with the BHE, with more than ninety participants. Day one was devoted to critical infrastructure, day two to AI and new technologies. The closing talk put operational technology at the centre and dealt with protecting safety-relevant technical systems inside the company.

Talk Speaker, closing talk of the event OT securityCritical infrastructureOperational security
10 October 2023 it-sa Expo 2023 · Nuremberg

Managing IT and OT as one, and securely

On IT and OT growing together and the variety of devices this creates in corporate networks: from the notebook through the smartphone to the industrial PC and the machine controller. The drivers are not only technical, but the German IT security act, critical infrastructure rules and what cyber insurers now demand.

Talk Speaker, together with Andreas Winter IT/OT convergenceEndpoint managementCritical infrastructureCyber insurance
2020 to 2023 baramundi C2G, annual customer conference

Speaker at the C2G customer conference, four years running

The C2G is the annual customer event run by baramundi software. On stage as a speaker four years running, with a focus on building the OT segment and on endpoint management on the shop floor.

Talk Speaker Unified endpoint managementOT securityMobile device management
9 February 2023 baramundi Security Power Up · Online

Security in connected manufacturing

An online event on security in operational technology. What happens when plants go online that were never built for it, and where it fails in practice: on responsibilities split between IT and production, on maintenance windows that do not exist, and on systems nobody fully knows.

Talk Speaker OT securityManufacturingVulnerability managementIT/OT convergence
Vulnerability management: recognising risks in IT and OT correctly, it-sa Expo 2021
12 October 2021 it-sa Expo 2021 · Nuremberg

Vulnerability management: recognising risks in IT and OT correctly

A management talk in Knowledge Forum D at the largest trade fair for IT security in Europe. The subject was how to make vulnerabilities in office IT and on the shop floor visible in the first place, before talking about fixing them. At the time for baramundi software in OT sales.

Talk Speaker OT securityVulnerability managementUnified endpoint management

In trade media

4 November 2024 PROTECTOR, Schlütersche Fachmedien

The connected relationship between IT and OT

Video systems, fire alarms, access control and climate technology have long been attached to the IT infrastructure and inherit its attack surface. The article explains why the vulnerability scoring familiar from IT, based on CVE and CVSS, does not transfer directly to operational technology, and describes a step-by-step approach: build an OT organisation, inventory the equipment, close the gaps, write a contingency plan and keep it available on paper.

Article Quoted subject expert IT/OT convergenceCVE and CVSSNIS2Contingency planning
9 February 2024 GIT SICHERHEIT, Wiley

Industrial security: why update management is essential for cyber security in OT

A long conversation about what happens when you put an endpoint management system built for office IT onto a shop floor: different lifecycles, different maintenance windows, different people in charge. It covers inventory down to the Simatic S7 controller as the basis for certification, the question of who is actually responsible for OT in mid-sized companies, and the recommendation to build an OT organisation of CIO, CISO, administration and production before buying any technology.

Interview Interviewee OT securityPatch managementISO 27001TISAXNIS2
Planning an event and looking for someone to speak about IT and OT security or about sales transformation in the software business? Write to me on LinkedIn.